GAT Bike challenge 25
Project
The GAT Bike Challenge is a unique CSR event organized by
GAT Assurances to promote cycling, sport and local tourism.
Each year, this sporting competition highlights a unique
historical site, offering participants an experience combining
sporting adventure, cultural discovery and environmental
commitment. Beyond its competitive aspect, the GAT Bike
Challenge transforms itself into a real cycling party,
encouraging convivial exchanges between participants.
Whether amateurs or professionals, all cyclists share
moments of solidarity, creating a warm and festive
atmosphere throughout the event.
Approach
Design an artistic approach that combines sport and culture, capturing the competitive spirit of the participants while highlighting the historical heritage of the chosen sites.rs.
-A rich visual and narrative identity, reflecting this duality, to engage both cycling enthusiasts and lovers of cultural discovery.
-Communication materials that tell the story of the GAT Bike Challenge adventure through a variety of graphic elements designed to .
- Capture the energy of cyclists with dynamic typography and bright colors.
- Highlight historic sites with evocative illustrations and photographs.
By combining these two universes, we have created an immersive experience that invites both active participation and discovery of the history and nature of the places crossed.