GAT Vie is celebrating its 40th anniversary, marking four decades of expertise in life insurance and supporting Tunisians at every stage of their lives. This anniversary is a unique opportunity to strengthen the brand’s image and highlight its key role in providing protection and peace of mind to policyholders.
Approach
To celebrate the 40th anniversary of GAT VIE, we wanted to highlight our clients, those who have contributed to making GAT VIE the leading life insurance company in the country. Through visuals illustrating different profiles of people who have faced various challenges, GAT VIE aimed to express its gratitude to them. The goal was to emphasize the trust-based relationship built over the years and to symbolize a lasting partnership founded on perseverance, performance, and the commitment to accompany policyholders at every stage of their lives.