01
About Us
02
Works
03
Our Clients
04
Services
Clever Consulting
Graphic/ Audio-visual Design
Creative Technology
Event
05
Contact Us
Client Briefing
Dear Client, To better understand your goals and needs, please take a few minutes to complete this form. Your responses will help us create a tailored communication and marketing strategy that aligns with your business objectives.
General Information
Company Name:
Industry/Sector:
Retail
Technology
Healthcare
Finance
Education
Other
Contact Person:
Email:
Phone Number:
Website:
Date Established:
Date Format: MM slash DD slash YYYY
Business Objectives
What are your primary business goals in the short and long term? (Select all that apply)
Increase sales
Improve brand awareness
Launch a new product/service
Expand into new markets
Increase customer loyalty
Improve customer service
Other
What specific objectives do you aim to achieve with this marketing and communication initiative?
Increase website traffic
Generate leads
Increase social media engagement
Boost conversion rates
Increase revenue
Build customer trust and loyalty
Other
What is your unique value proposition?
High-quality products/services
Competitive pricing
Excellent customer service
Innovation and technology
Sustainable or eco-friendly solutions
Expertise and experience in the industry
Other
Target Audience & Personas
Who are your main customers? (Select all that apply)
B2B (Business-to-Business)
B2C (Business-to-Consumer)
Millennials (ages 25-40)
Gen Z (ages 18-24)
Gen X (ages 41-56)
Baby Boomers (ages 57+)
Other
What are their key needs or pain points? (Select all that apply)
Quick and efficient solutions
Affordable pricing
Personalized service
Innovative or cutting-edge products/services
Environmentally-friendly solutions
Other
Are you looking to target a new audience or expand into new markets?
Yes
No
Not sure
Communication Strategy
Which communication channels do you currently use? (Select all that apply)
Social media (Facebook, Instagram, LinkedIn, etc.)
Email marketing
Blog
Press releases
Online ads (Google Ads, Facebook Ads, etc.)
Events (virtual or in-person)
Printed materials (flyer- brochure- poster...)
Other
What are the key messages you want to convey to your audience? (Select all that apply)
High product/service quality
Affordable pricing
Customer satisfaction
Innovation
Eco-friendliness or sustainability
Other
What existing communication materials do you have? (Select all that apply)
Website
Brochures
Newsletters
Video content
Case studies
Other
Have you run any advertising campaigns before? If so, which platforms do you use?
Google Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
YouTube Ads
Other
No, I haven't run any ad campaigns
Are there any trends or specific elements from your industry you would like to incorporate into your communication strategy?
Yes
No
Not sure
Marketing and Content Strategy
Which marketing channels are you currently using? (Select all that apply)
SEO (Search Engine Optimization)
Paid advertising (PPC)
Content marketing
Email marketing
Partnerships
Affiliate marketing
Other
What type of content does your company currently produce? (Select all that apply)
Blog posts
Videos
Infographics
E-books
Case studies
Social media posts
Other
What specific goals do you have for your content marketing strategy? (Select all that apply)
Increase organic traffic
Build brand authority
Generate leads
Boost SEO rankings
Increase customer engagement
Other
How do you currently measure the success of your marketing efforts? (Select all that apply)
Engagement rates (likes, shares, comments)
Website traffic
Conversion rates
Sales/revenue
Lead generation
Other
KPIs (Key Performance Indicators)
What are the key performance indicators (KPIs) you are currently tracking? (Select all that apply)
Leads generated
Sales/revenue
Conversion rate
Website traffic
Social media engagement
Customer retention rate
Other
What results do you expect to achieve in terms of KPIs? (Select all that apply)
X% increase in traffic
X new leads per month
X% increase in conversions
X% revenue growth
Other
Do you use any specific tools or platforms to track your KPIs? (Select all that apply)
Google Analytics
HubSpot
SEMrush
Salesforce
Other
Competitive Analysis & Market Positioning
Who are your main direct and indirect competitors? (Select all that apply)
Local competitors
National competitors
International competitors
Direct competitors (same product/service)
Indirect competitors (alternative solutions)
Other
What are their strengths compared to your business? (Select all that apply)
Lower pricing
Larger market share
Better brand recognition
More innovative products/services
Other
How do you position yourself in the market relative to your competitors? (Select all that apply)
Leader in quality
Leader in pricing
Leader in innovation
Leader in customer service
Other
Budget and Timeline
What is your annual budget allocated for marketing and communication projects?
Under $5,000
$5,000 - $10,000
$10,000 - $20,000
Over $20,000
Other
Additional Information
Is there anything else you would like us to consider when developing your strategy?
Yes
No
