Best Customer Service Campaign
Our communication agency has adopted a dynamic and evolving approach to design the campaigns for the various editions of the ‘Best Drivers’ initiative. This initiative, which rewards 100 policyholders who have not caused any accidents for over five years, aims to promote responsible driving and contribute to the reduction of accidents on Tunisian roads.
Our main objective, since the launch of the ‘Best Drivers’ initiative, has always been to raise awareness of this initiative and highlight its importance, while strengthening the involvement of policyholders and the general public through its various editions. To achieve this, we implemented a progressive and adaptive communication strategy, which has evolved over time to meet the changing expectations of the public and the challenges of road safety.
Over the course of the editions, our approach has been refined and enriched. We transitioned from a simple presentation of the initiative to a true representation of its values and impact. To do so, we explored new creative approaches, including humor and parody, to capture the audience’s attention in a more original and engaging way.